Branding Beyond the Blog: The Lux Public Relations Agency Welcomes New Team Members

Happy Friday Luvs! 

I'm sitting here reflecting on how amazing God is. When I started The Lux Blog in October 2015 I never imagined that we would be a successful lifestyle blog that created a lane for creative cutting edge public relations services. It's been nearly 2 years since that first blog post at The Pinhook and I still get excited each time someone emails me requesting to be on our blog. However, with success comes growth and we have expanded so much in a short period of time. It's ten of us on the blog team now and for the past 8 months you have seen them at your local festivals, awards shows, events, and local businesses. Soon I'll be sharing their stories with you in more detail. Today, Lynnie and I welcome six new team members to The Lux Public Relations Agency. Each one of them bring their own unique character to the agency and we are very excited to expand. We had over 85 applicants apply and after a few months of decision-making we found our Social Media Manager, 3 Publicists, a  Director of Human Resources, and Public Relations Intern. 

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So here's how it all went down.....

Meet Director of Human Resources: Alaina Bloodworth, MBA


Alaina Bloodworth is a human resources expert and certified event planner. Her event planning business, Skylar Grace Events, LLC, specializes in creating personalized events for individual and corporate clients. She is a graduate of North Carolina Agricultural & Technical State University with a Bachelor's in Elementary Education and a Master's in Business from Grand Canyon University. Check her out on social media @DSTHunni on Instagram!

Meet Social Media Manager: Jen Lawrence

JenOni Updated Profile Pic.jpg

Jen Lawrence is a digital influencer and social media manager who works with brands to grow and engage their online social media community. Jen believes a brands communication and authenticity are their backbone to great customer service. People want to know who is behind the brand and want to engage with you online. Jen has professionally worked with many great brands in the digital marketing space designing a focused social media and content strategy to build a strong brand. She is passionate about social media and believes it's all about being present, connecting with your audience, adding value to the conversation and fostering that relationship. Jen is a trained social media manger with roughly nine years of experience in the digital space. When she's not being a social media manager, she's a professional blogger and loves to create life & style content. Jen is a mother of four which she dubs her "Fab Four" and loves to spend quality time with her family, travel and attend networking events & meet ups. It's great to meet virtual acquaintances in real life situations! You can find Jen at @JenOni_Inc across all social media platforms. She hangs out at creating authentic life & style content. Jen is excited to join The Lux PR Agency Team as Social Media Manager and looking forward to this new adventure. Check her out on social media @Jenoni_inc on Instagram!

Meet Publicist: Justin Baines (Charlotte, NC)


A self-proclaimed "Media Junkie" and a graduate of North Carolina Agricultural & Technical State University with a degree in public relations. I have honed my skills in many different areas of digital content production. During my 15 year career I have been responsible for written, photographic, video, and audio content production for a variety of companies and small business. Getting my start out of college first as an intern then as the Assistant Promotions Director and Jr Content Producer for 97.1 QMG of Entercom radio in Greensboro, NC. My experience and skill set go far beyond the normal realms of digital content production. Blessed with an innate ability to tell a story through digital content, I decided to strike out on my own as a freelance digital content producer. I specialize in developing digital content for websites, social media accounts and small businesses in need of digital content production.

Meet Tynique Kelly: Publicist (Raleigh, NC)


It all started with 500 dollars and a trip to California for an internship with MTV. The influence of Hollywood ignited a flame in me that will never burn out. I’m a successful Youtuber with creditable sponsors, passionate event host, and Contributing Writer for The Lux Blog. I'm energized by my ability to assist and inspire dreamers like myself to maximize their potential. I know that influencing and building beneficial relationships is chief in a successful and sustainable future, I take pride in being that bridge for my fellow entrepreneurs.
Check her out on social media @Tynique_mzttyl on Instagram!

Meet Lanette Lee: Publicist (Raleigh, NC)

Lanette with Grammy-nominated Hip Hop Artist B.O.B

Lanette with Grammy-nominated Hip Hop Artist B.O.B

A native of Raleigh, North Carolina, Lanette earned her Mass Communications and Journalism degree from the beautiful campus of Bennett College for Women located in Greensboro, N.C.  She always enjoyed the creative aspects of life especially behind a camera lens or working on putting words on paper.  Lanette currently owns her own photography business "The Write Productions".  She covers different events including festivals, open mics, and birthday parties.  You can find her work at or  Check her out on social media @Write_Productions on Instagram!


Meet Tierany Griffin: Public Relations Intern

I'm Tierany Griffin-Purdie, a multi-passionate creative who specializes in branding and content services that help define, design, and develop my client's greatness. I educate on and provide products that grabs audience's attention, increases awareness, and builds excitement {and obsession!} for their products and services. Check her out on social media @Beauteefullsoul on Instagram!

Specializing in: Brand Coaching Brand Awareness Developing a Social Media Strategy Social Media Content Creation BYKIKISOL Design Executive Officer| September 2014 - Present Style creatives and bloggers at The F.A.B Society ( Curators of fashion and shopping experiences where curvy bodies, fashion and beauty are accentuated, highlighted, and celebrated.

Specializing in: Personalized, Digital editorial, & Print Styling Community Outreach & Engagement Personal Development workshops & seminars.

As you can see we have a very diverse, educated, and creative group of influencers who are ready to assist in transforming your brand. Whether you are a public figure, small business, or corporation we are ready to service your needs! 



Kimberly Knight